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Home » Organic is always the best choice.

Organic is always the best choice.

And it doesn’t have to cost more.

Year over Year Organic Traffic Growth

It’s one thing to give SEO lip service.
It’s another thing to make an institutional commitment to it.

The Search Engine. It’s where 85% of all consumers begin their research – whether shopping for a smart phone, a refrigerator or a vacation. Consumers are out there asking questions and through smart search engine optimization, we as marketers help them find answers.

In recent memory, SEO was often left to developers; it barely registered as a valuable tool in the online marketer’s toolbox. Today that has all changed, mainly because our search engines are constantly changing.

Three years ago, Microsoft launched Bing and positioned it as a ‘decision engine’ and launched a new and innovative presentation for travel related searches. In a rare instance, Google adapted its search algorithm shortly thereafter. The result? Our top position for keyword ‘New Orleans’ dropped from its long-standing number one position to number three.

After we picked our jaws up from the floor, we took a hard look at our work processes related to SEO and set a goal to reclaim our number one spot. Our internal audits showed numerous opportunities for on-site improvements – this was ‘low hanging fruit’ – but it wasn’t enough. We needed to remind Google that we were the single most trusted source for New Orleans travel information. What we needed was a commitment to a structured link-building program for keyword “New Orleans.”

I identified a mix of sixteen (and only sixteen) travel, news, government, media, and educational sites with a high page rank and through partner programs, placed strategic links to NewOrleansOnline.com. The result? Mission accomplished. We are enjoying our number one ranking once more. Combined with server-side optimizations and diligent on-site improvements we have grown our organic traffic by 71% YOY.

Learn More:


The 60% Open Rate

The 150% Conversion Rate

About Nathan Williams

Nathan Williams is a specialist in digital media and online marketing with over ten years experience designing, building 
and marketing award-winning online consumer destinations.

Pages

  • The 60 Percent Open Rate
  • Work and Education
  • About Nathan
  • 150% Increased Conversion Rate
  • Post Office
  • Organic is always the best choice.

Recent Posts

  • The Golden Hour: Rome, Nice and Paris
  • Flowers & Succulents: Dry Creek, California
  • The Cat on Aventine Hill
  • A Quick Handful from France in 2011
  • View from San Miniato, Pisa on an Overcast Day

All the Pages!

  • 150% Increased Conversion Rate
  • About Nathan
  • Organic is always the best choice.
  • Post Office
  • The 60 Percent Open Rate
  • Work and Education

Recent Posts

  • The Golden Hour: Rome, Nice and Paris
  • Flowers & Succulents: Dry Creek, California
  • The Cat on Aventine Hill
  • A Quick Handful from France in 2011
  • View from San Miniato, Pisa on an Overcast Day

About Nathan Williams

Nathan Williams is a specialist in digital media and online marketing with over ten years experience designing, building 
and marketing award-winning online consumer destinations.

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