150% Increased Conversion Rate

Relevance. When visitors ‘find themselves’ in your site, you make a stronger connection to them. So by segmenting my audience through analytics, putting together A/B tests of over 80 creative treatments and message strategies, then applying on site intelligence to detect the search referral keywords, I was able to present my home page visitors with exactly what they were looking for (and what I was looking for – increased conversion of my top goal, a guidebook or newsletter request).

For example, if you search for New Orleans Maps (hola – number one in Google for that and all other branded terms!) I’m going to catch the visitor on the home page with a targeted, tested dynamic creative treatment which invites them to request our guidebook containing, “Maps, Shopping, Deals and More” and shows them a guidebook image spread featuring the maps. The CTR is astounding, some rules convert at 20% or more.

And so here’s the bind. How can you anticipate an increase of 150% in conversions? We ran out of guidebooks and had to print more! No one complained, however. It is a happy problem to have.

Learn More:

The 60% Open Rate

Organic Traffic is Best. 71% YOY Organic Search Traffic Growth